Users can click on the snippet to view more information: Your Business Profile is what’s previewed in Google Maps, the local pack, and the Local Finder. They also drive local business by helping customers make informed decisions. Because Google can “better understand your business and match your profile to relevant searches.” Google Business Profile (GBP, formerly Google My Business) is a free tool that lets you manage your business listing on Google.Ĭomplete and detailed profiles rank better in Google’s map results. Here are eight Google maps marketing tactics your local business should try: 1. Prominence: How popular the business is in the real world and online.Distance: How far the business is from the search location.Relevance: How well the business matches what the searcher wants.Google chooses business listings based on three main criteria: The number of listings depends on the query. The Local Finder, which opens when you expand the local pack.The “ local pack,” also known as the “Google map pack.” Google displays this in standard search results when it thinks the user wants nearby or localized results.The Google Maps website and app (when someone searches for a business, product, or service).Your Google business listing, also known as your Business Profile, can show up in three key locations: Maps marketing helps you reach people who search for relevant products and services in your area. Google Maps marketing is a set of tactics you can use to make your local business listing appear more prominently in Google’s map results.
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